They only acquire value when linked to a scenario

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Often, researchers create more than one persona for each product. Most interactive products have multiple audience segments, so it seems logical to build multiple personas. However, with too many characters, the process can get out of hand. People can get confused. Therefore, during this step it is also important to minimize the number of users , so that it is possible to focus the design and this can guarantee greater success. Although there is no magic number, as a general rule, three or four people are enough for most projects. Tip If you have more than one person, it is good to define the main person (the most relevant) and follow the rule “design for the main – accommodate the secondary.”


Design decisions should be made with the primary persona in mind and then ID Number List tested (via a thought experiment) with secondary personas. Find interaction scenarios and create UX documentation for users People have no value in themselves. A scenario is an imagined situation that describes how a person would interact with a product in a given context to achieve their ultimate goal. Scenarios help designers understand key user flows By matching personas to scenarios, designers gather requirements and create design solutions from them.





Scenarios should be written from the person's perspective, usually at a high level, and articulate use cases that are likely to occur. Generally, when you create a User Persona template, you should include the following information Name of individual Photo Demographics (sex, age, location, marital status, family) Objectives and needs Frustrations (or "pain points") Behaviors Personality elements (for example, a quote or slogan that captures the personality) A great tool that will help you during this step is the Persona Creation and Use Toolkit through an exhaustive list of all the factors that can be taken into account for the persona description.