Formats and elements that make up an email marketing

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Email marketing offers several options and strategy formats for communication.

You can make offers, send newsletters, acti Chinese Overseas Asia Number Data vations, greeting cards, notices, among others, everything will depend on your needs and objectives.

To help you understand how you can work on your email marketing strategy, we will mention some formats below.

Newsletter
The newsletter is a great strategy for nurturing leads and strengthening relationships with them in a light way.

The focus is to inform your contacts about updates and relevant news about your business or even about your niche.

If your company has a blog, for example, where you frequently post content, the newsletter is a great way to leverage the reach of this content.

Promotional email
A promotional email aims to promote an offer, be it free content or a product/service, for example.

In other words, you can promote rich materials, such as e-books, webinars, infographics and the like, or even new software, partnerships, platforms and so on.

The goal here is to convert leads into active consumers, as long as the right message is delivered to the right person.

To do this, it is necessary to work on segmenting deliveries, that is, sending the email to a specific target audience that is interested in what you are offering.

Seasonal Email
Another email marketing model is seasonal, which is used on specific dates and, generally, in a personalized way.

It is with seasonal emails that you can work on birthday messages, commemorative dates, congratulations on certain achievements and congratulations in general.

In fact, you can and should take advantage of this model for special market dates, such as Christmas, Mother's Day, Children's Day, Father's Day, Black Friday and so on.

Welcome email
The welcome email is what you send to your prospect as soon as they become a lead.

It is also great for helping users advance in their purchasing journey, providing them with relevant information.

This contact, in addition to strengthening the relationship between customer and company, helps to direct the steps of the potential customer.



Email to inactive customers and leads
The email marketing strategy is essential for anyone who wants to increase the engagement rate in campaigns.

To do this, it is necessary to re-create a relationship with inactive customers and business leads.

Therefore, it is necessary to make an interesting offer that is aligned with the characteristics of the audience that will receive the message and with an appropriate frequency.

Email for e-commerce
Email marketing for companies that work with e-commerce is capable of increasing the engagement of leads and customers, maintaining a close and healthy relationship.

Furthermore, it increases the business conversion rate and reduces the amount of cart abandonment.

You can also use this model to send promotions to contacts and share news.

Email automation
Email marketing automation consists of sending automatic emails to contacts, according to the actions they performed.

These emails can be of different types, but let's talk about the example of Lead nurturing.

It is based on sending, in an automated way, several emails with content related to the topic in which the user has shown interest.

As the emails are sent and the lead consumes the content, new emails are sent that are relevant to the purchasing journey created to lead them to a purchasing decision.