|
|
To prevent this, only send your campaigns to contacts who have signed up and indicated they want to receive your messages. In addition to being a legal obligation hello GDPR!, it is the best way to ensure your conversion rate. Content quality The more your emails are opened, read, clicked and shared, the more your sender score increases! Conversely, if your messages are ignored or if they generate many unsubscribes, you lower your rating. Hence the interest in segmenting your contact base and building personalized campaigns, more relevant to your audience and your performance!. Of course, if your emails contain malicious files as attachments, you will land directly in spam.
Finally, watch out for spam words in the subject line, but also in the content. You know, those Albania WhatsApp Number epressions that promise wonders crazy promotions, eceptional ta credits, fantastic gains, a good plan coupled with urgency or a great free gift. All you have to do is take a look at your Undesirable folder to understand the formulas to avoid emails that arrive as spam Technical parameters tarnishes your sender reputation. Check that you respect the different identification protocols SPF, DKIM or DMARC, that your campaigns are linked to your domain name and that the WHOIS indicates your company name, with valid contact details.
Our advice for improving your sender reputation A high sender score means more conversions and therefore, sales. If you see a score below , heres how to improve your reputation Authenticate your SPF and DKIM The DKIM Domain Keys Identified Mail serves as an electronic signature. Used by the recipients ISP to check if your emails are authenticated and linked to your domain, it greatly influences your score. The SPF Sender Policy Framework, for its part, lists a list of authenticated IP addresses in this domain. Remember to check that all your IP addresses are included.
|
|
發表於 2024-3-5 18:51:23