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Think of your content as an aide to leading your customers through a funnel, from visitor to buying your product: – Discovery: your target is looking for general information on a subject. They haven’t quite realised their exact need, but they have got an interest in your product. – Evaluation: your target’s problem has been clearly identified. They’re looking for a solution to it on the market which fits their specific need.
Conclusion: your target wants to make Phone Number Data sure they make the best choice. What is the difference between you and the marketplace. How can you convince them and demonstrate your added value. You can offer your premium content via your website, blog or landing page. Concentrate on landing pages: it is the best way to offer downloadable content and.
Means that you can create specific pages for each theme and integrate your forms more easily. To note: Landing pages can increase your conversion rate by 300% and your ROI by 291% according to Convertize. For this, be specific with your message and create a form for downloading white papers, registration, demo’s, contact details, newsletters, quotes etc.
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