Case Study A screenshot is shown below showing

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How many searches there are for the particular keywords: image-1 As shown in the Google Adword keyword planner, business owners consistently miss out on these potential clients. Combined with geographical, niche-related and brand-related keywords, a business can gain significant traction from this online stream of customers. This is a massive amount of profits F&B businesses are losing unknowingly every month.

Efficient F&B businesses know how to harness this potential traffic Phone Number Data and convert them into lifetime clients as they understand the immense value of lifetime customers. There are various SEO strategies, on-site SEO as well as off-page SEO strategies. Check out our blogs for more options. For more information on how we conduct market research, find out here. To know more about market research for related keywords, click here. 2. Content With the right keywords, it is time to create the right content. Creating content is one big field by itself, but in summary, there are 2 aspects of content — content creation and content dissemination. a. Content Creation Create the content for humans, not search engines.



Constantly producing content allows Google to know what your site is about. All content on your web pages must be well-written and readable for humans. This has to be emphasised as Google’s algorithm focuses greatly on user engagement i.e. how the traffic interacts with your pages. User engagement is a litmus test for how relevant and valuable your content is to Google. User behaviour tells Google about your pages: Do users leave after landing on just one page of your web? If so, it tells Google that your page is highly unreadable or does not provide what users are looking for, pulling down your ranking for a particular keyword. Other factors besides words can play a critical role in your SEO.