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customer's personal information obtained through these activities. 4. is the process of getting acquired leads to learn more about your company's products and providing them with relevant information to increase their interest and purchase intent . Let's list some typical lead nurturing methods . Types of lead nurturing email marketing Seminar held Reading materials such as eBooks retargeting ads Lead nurturing is explained in detail in the eBook that can be downloaded for free from the page below .
Complete guide to lead nurturing We will explain specific methods for lead nurturing , using communication that attracts the interest of potential customers and passing on leads with a high probability of negotiation to the sales department . read India WhatsApp Number Data guide 5. Classify leads lead qualification We conduct lead classification lead qualification in order to select leads that have been sufficiently nurtured , have become familiar with your company's products and services , and have an increased desire to purchase .
At this time, by analyzing and scoring the importance level , you can easily understand the priority of approaches and make sales activities more efficient. Scoring criteria include the number of participants in offline events such as exhibitions and seminars , the frequency of access to web pages , and attribute data such as gender and age . By assigning scores to lead behavior in advance , and extracting leads that have scored above a certain point and passing them on to sales , you can narrow down the information to highly motivated customers and pass the information on to sales . 6. Hand over information to sales and turn it into
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