Controversial content that lets you stand out

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Controversial content has one main purpose: letting your voice be heard. If you’re yelling out the same thing as everyone else, as someone fairly unknown, you’ll rarely get the chance to climb up to the stage and be given the microphone. While controversial content can let you stand out, it can be tricky to successfully pull off. There are two things you need to watch for: Being too “click-baity” Stating misleading and/or incorrect data and information Remember, it isn’t a click-bait if you can deliver on the claim.

However, if you were trying to lead Bahamas WhatsApp Number your audience to something other than what they expected – it simply won’t work in the long run. thought-leadership-car.jpg A perfect example of controversial content is this piece from Mark Schaefer that discusses how content marketing isn’t a sustainable strategy for everyone. With over 2000 posts written (positive and negative) in response to this article and over 400 comments, it’s an article that brought a massive amount of attention. Controversial content needs to bring an original perspective to a subject that has been much discussed.




So go ahead and disagree! It might just bring your the content engagement you need. 3. Publishing research and case studies A great way to prove that you are someone worth listening to is to show it with results.If you are as good as you claim to be, this is the best way to do it. Publishing your own research shows that you are capable of staying at the forefront of your industry. It leaves the notion that you have unique insights and that your opinions are based on proven facts and experience.