Because visitors to your website must be informed that the data will be passe...

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The following image shows a view from Ads Manager. This view shows the different goals a marketing manager can select. On the far right is the term “Conversions”, which must be selected if you want to create a Facebook conversion ad. Facebook Ads Conversion - Advertising Goals Requirements for conversion ads In order for you to be able to run conversion ads, a few requirements must be met. On the one hand, the Facebook Pixel or the Conversion API is required if a website is to be used for conversion.


When using an app, app events must be created. The conversion Phone Number ads use the Facebook pixel on the website for tracking so that the right visitors can be reached with the ads who are most likely to take the desired actions. On the other hand, the data protection declaration must be expanded with the use of the Facebook pixel . This can ideally be combined with a cookie notice that allows visitors to allow or block the cookies .





This should also be done using the so-called opt-in procedure , which means that the data is only sent to Facebook after the visitor has agreed to all cookies on the site. When should you choose conversion as a campaign goal? It should now be clear to everyone that conversion ads have some advantages. But when does it make sense to use conversion as a campaign goal? The most common and important goals for placing a conversion ad are: For more sales, whether it is a product or a service For more inquiries, for example for a free consultation For more subscribers to a newsletter who should subscribe to it via the website The reason for this is that with the help of conversion ads, Facebook's huge database can be used effectively .