That Will Make or Break

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For example, last summer I tried Jeni’s gourmet ice cream for the first time at a friend’s house. but, at $ a pint, I had no intentions of stocking my freezer with it. However, I will admit, I checked up on their site pretty regularly to peruse the latest flavors. Next thing I know, I’m getting slammed with remarketing ads! I managed to stay strong after seeing a few, but caved pretty quickly. jeni's ice cream remarketing I’m now $ poorer and pounds heavier and I have remarketing to thank. All these things are fixable and getting it right can turn PPC into a lead generation machine.

One last note before you go forth and sell PPC to clients… We’ve been focusing on how to win new PPC wedding photo editing service  business, but as a final caveat, I want to stress that it’s also important to know when to say no to a new client. Be sure to check out my top ten red flags that you’re dealing with a client who is going to be a nightmare or is going to churn. Just say no, it’s not worth your time! Here are the ways to sell more clients on PPC Follow up with EVERY lead Go after low hanging fruit Talk about how PPC complements other marketing strategies.



Create a referral program Partner with complementary agencies or businesses Understand the importance of the first outreach attempt Don’t lose the art of the follow up Develop a plan that optimizes your reps’ time Know how to respond to common objections Erin Sagin MEET THE AUTHOR Erin Sagin Erin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California. The Holiday Marketing Trends & Predictions That Will Make or Break Your Sales Rob Glover Rob Glover Last Updated November , | Marketing Ideas Home — Blog.