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Keyword research, in particular, is one of the most effective ways to use data to find new content ideas. Using free tools like Keyword Planner, you can discover the keywords people are searching for. You can then create content to answer those queries. For example, if your website sells dog food, enter dog food in the Keyword Planner. Here you can see what people are searching for as well as the average number of searches per month and the competitiveness of your keywords. Based on the keywords below you could write a comprehensive style blog post listing all the human foods that dogs are safe to eat.

Since this keyword has a high monthly search volume and not too much competition, there is a good chance of attracting organic traffic to your page if you create unique and high-quality content. Note that it's important to put this data in the context of your website. if you photo retouching The site is brand new it probably doesn't have much authority and you will have a hard time ranking for competitive terms. Be realistic and aim for low competition keywords if you are just starting out. and other tools are also very useful. If you enter a seed word you can see the questions people ask about that topic in . A quick glance at what dog food is best for puppies can be a worthwhile blog post.



These tools are a great starting point but we also recommend analyzing the search engine results pages before finalizing your ideas. To do this simply enter your keyword in and see the top results. Freelance consultants say that when you look at the results on page 1, check carefully to determine which intent is most relevant to the search query. If you see consistency you should definitely follow suit to make your content consistent with what Google thinks users want. These pages are ranked highly because they provide what users are looking for. In other words they are doing the right thing and you can learn from it. For example if you have a keyword and all the top results are recipes then it makes sense to emulate that instead of posting more advanced tutorials.