I spend 40ish hours a week

mdimranhasan109

Now, if I was in your shoes right now, I’d be making all sorts of assumptions about the guy who wrote this post. “I bet he takes long lunch breaks.” “Pen stealer.” “Probably spends his time trolling Deadspin commenters instead of optimizing paid search accounts.” I assure you only the third one’s true, and only occasionally at work.My point is this: if  in the AdWords UI and manage to discover new features frequently, how on Earth does the small business owner forced to wear 16 different hats on any given day have time to learn about things like RLSA.

income-based targeting, and attribution modeling?!underused adwords Greece WhatsApp Number Data featuresThe reason you and every other business owner has an AdWords account.So, because most people out there spending their hard-earned income on PPC are less jazzed about sporadically discovering new AdWords features than they are, say, sales and leads, and I’m a nice guy, I’ve removed the randomness factor for you.Without further ado, here are some of my favorite buried AdWords features that can really make a difference to your bottom line.




And1 Income-Based Targeting Is Straight CashWhat is it?If you own a locally focused business odds are you rely heavily on location-based targeting in AdWords; if you run a national or global operation, it’s likely you’ve got bid adjustments in place to attribute more or less of your total spend to the geographic areas that perform well (or don’t).You may have even clicked that big scary.