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All successful companies have a common goal: clear and effective two-way communication with their consumers. In this context, WhatsApp stands out for being the most used application in Brazil – it is installed on 99.2% of cell phones – and is already well regarded by customers – 81% use it to contact brands. In today's publication, you will learn everything you need to know to create a professional profile on your company's WhatsApp Business , which will serve as your identity on the messaging network. Here, we will also provide a brief overview of how to create a WhatsApp Business account, if you don't already have one or want to create a new one. In a previous post, we already discussed the benefits of switching to a WhatsApp Business account, as well as the steps required to make the switch. Follow alone a phone number that is for business use only Download the WhatsApp Business app on a cell phone Launch the app and tap “Agree and continue” to follo add additional information to your profile, use the menu button and choose “Profile Settings” After creating a WhatsApp Business account, the next and final step is to create a WhatsApp Business profile.
Non-WhatsApp Business profile The WhatsApp Business app requires you to set up a profile after registering. Establishing a professional, public brand for your business on WhatsApp is now easier than ever. Your WhatsApp Business profile will function like an Instagram page, offering a channel to showcase your company's most important details, such as: Company title and logo Detailed Description Location Opening hours and opening days Site Contact methods (phone, email address, etc.) Business classification Merchandise Catalog It's essentially a summary of the most important things your customer needs to Industry Email List know about your brand. What makes a WhatsApp profile great for a business Now, we'll look at everything that goes into a WhatsApp Business profile below, detailing the necessary setup procedures and providing tips. 1. Profile photo User profile photos are the first image you see when opening the messaging app. That's why your business needs to include a photo that presents your brand in a positive light, is easy to understand, and also relevant to your mission. Here are some guidelines to keep in mind when selecting a profile photo for your WhatsApp business account.
Don't use random or private photographs Avoid unclear photos or they may be cropped Make sure your logo is the correct size (at least 640×640 pixels) For the image background, stick to transparency or a solid color Setting your WhatsApp Business profile photo Start by logging into your WhatsApp Business account Select Edit after clicking on your profile picture Choose an existing image by tapping Gallery or take a new one using Camera Adjust image size and orientation as needed by cropping and rotating Select the Finish button Your WhatsApp Business account profile photo can be changed or deleted at any time by selecting the corresponding button. 2. Classification of companies You can specify the nature of your business in the category area of your WhatsApp Business profile. From the application's pre-established list, select the option that corresponds to the products or services that your company provides. To choose the category for your company, consider the following tips: Select a market segment where your products or services can perform well If you can't identify a specific sector, choose the one that comes closest Don't choose a field that has nothing to do with your product or service; or this could harm your company in the eyes of customers.
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