The goal here is to convince potential customers

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This is because the content you provide to your prospects will vary depending on where they are in your marketing funnel. During the awareness stage, potential customers don’t know much about your company and may not have a good idea of their needs. They are becoming aware of a problem but have not yet formalized it. At this stage, a white paper should be designed to educate, inform, and explain.


During the assessment phase, prospects have formalized the deutschland phone number problem or opportunity they face. They want to consider existing solutions to address these issues. This is where a white paper can be used to determine whether the prospect intends to put something in place. At this stage, the white paper will focus more on solving the problem at hand and the type of solution you can provide. During the buying phase, white papers are used to support the sales team. to buy your product or service.




They often leverage content such as customer success stories and/or testimonials. Primary Nurture eBooks in Plezi Content View Our content is viewed in Plezi. This white paper explains how to convert prospects into customers by using a lead nurturing process that can be implemented through tools like Plezi. As can be seen from the relevant tags, it targets potential customers in the purchasing stage of the funnel. White papers are also key to your broader content marketing strategy.