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Let's talk about it in today's article! What is meant by inbound sales? One of the biggest doubts about inbound sales arises from the fact that using content to find new B  B customers is a time-consuming process. It can take months for a company blog post to appear on the first page of Google. Many therefore ask themselves: is it worth investing time, resources and energy in creating valuable content ? The answer is yes. Although it will take months for the blog article to reach the front page, in the meantime it will have accumulated hundreds of views , having a significant impact on.

The company's revenues . Download the ebookIt is often believed that content marketing only serves Photo Editing Services  two things: bring organic traffic to the company website, which is fundamental in the long term bring traffic to social media, more immediate and useful in the short term In fact, there is a third way to use content effectively: have the sales force deliver relevant content to prospects to solve their most common doubts about the product or service offered, before they even ask questions about it. This is what is called inbound sales . inbound sales How to implement an inbound sales strategy.



Before you start thinking about an inbound sales strategy , you need to make sure you have adequate material available. The advice is to review all the contents on the company website and ask yourself the following questions: How much are they educational and how much are they promotional? Can they really help potential customers make a purchasing decision? Is the focus placed on the company or on the needs of prospects? To be functional and valuable, your content must be relevant, useful, accurate and unbiased and answer the questions   usually   asked by prospects before purchasing. Here are two suggestions.