When we get drawn into a story
Change. It’s a Biological Reaction Since a well-told story wraps its telling around emotionally charged values, its meaning becomes marked in our memory. When we receive information as a story, rather than as a series of simple facts, our brain activity increases fivefold. The brain’s parts responsible for emotional reactions, imagining sensations, and visual images all kick in. We start to care about the story’s main character, and we ask ourselves how we would react if we were in their position., our brains produce oxytocin, the chemical element that creates empathy.Oxytocin means we feel connected to the hero in the story. We feel invested in them, we want to help if we can. biological reaction It’s a biological reaction This is why the stories of people (or customers) whose lives have been transformed, empowered, or simply France Phone Number Data improved by our company or organization, are some of the most powerful things we have. Stories help us connect with our audience, they are memorable, and on a biological level, they make our brains light up, meaning that information is wired in more reliably. Stories help to create memory structures, which, as we know, are the foundation of all branding-building activities.
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This is why we can’t start writing about strategic business narratives if we don’t clarify first why stories and storytelling have a crucial role. We will analyze — here and in the next episodes — how stories unfold. Be ready to learn more about some stories we’re all familiar with. and then we will revert to business. Content Marketers Take it The Wrong Way Unfortunately, content folks take it the wrong way when they think about storytelling. In fact, they consider storytelling as a technique opposed to advertising.
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